Frequently asked questions:
Q:Why should I advertise on a school district’s website?
School district websites are home to an attractive audience including parents, educators, administrators, students, and members of the school district’s community.
Q:How many people will see my advertisement?
Although district web pages are frequented by a hyper-targeted demographic, in-depth analytics are often difficult to come by as many district don’t have tracking installed. From our market research and using our pilot district as a trafficked example, districts are subject to hundreds of thousands of impressions per year – ultimately based off of size and information made available by the individual district. Our powerful network server will allow for impression count and click-through information that is made available at the advertiser’s request.
Q:How much does it cost?
Standard advertisements start at $10.00/CPM with lengthier terms and larger spends allowing for quoting. Blanket advertising across multiple districts encourage more attractive CPM figures.
Q:Can I run on more than one district website?
Yes! The power of the network allows your business advertisement to reach not only targeted areas, in this case a singular district, but a broader area by placing your advertisement on conjoining districts. The blanket advertisement is a great reach for your business and, as always, is viewed by the hyper-targeted readership
Q:Who designs, creates, or manages my advertisement?
Although we welcome submitted ad creative we understand some businesses may not have access to creative or anyone to help them design their advertisement. EDGEclick Advertising is happy to create and provide advertisement proofs. Depending on terms of agreement you may also make changes to your advertisement throughout the term of your advertising agreement.
Q:What sort of advertisement reporting will I be provided?
Standard with any contracted advertising campaign, we provide reporting that offers monthly impression counts, click-through rates – all broken down by the specific school district you are contract to appear on. You may request these at any time during the duration of your campaign for review.
Q:How many impressions should I purchase?
In order to put together a campaign, an EDGEclick representative will gather traffic data for the site(s) that you are interested in. We recommend a 5-10% saturation level on your chosen sites, so the representative will recommend an effective impression volume based on your choice of schools. Of course you can be as passive or aggressive as you wish.
Q:How often will my advertisement be seen?
You can be as aggressive or conservative as you desire. It ultimately depends on you. You can purchase as much of a particular school’s volume as is currently available. Ask your representative for details.
Q:I visit a district website and my ad is not appearing! What is happening?
Our server throttles impressions to ensure even delivery. The server recalculates every several minutes and serves ads as is appropriate for stable delivery. Until the server recalculates, you will not see anything but default ‘Advertise Here’ ads. Then, when it recalculates, it will serve nothing but paid ads, until the amount of impressions that it calculated that were needed for each advertiser are served. On days where site traffic is high or when inventory is low, more default ads will appear.
Q:Why does Google Analytics Report Different Values Than Our Ad Server?
Generally speaking, web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors:
1st party vs. 3rd party cookies: Even among cookie-based tracking solutions, there is a difference between 1st party and 3rd party cookies. Because 3rd party cookies are set by a source other than the website being visited, they’re often blocked by browsers and security software. Google Analytics uses 1st party cookies.
Comparing Apples to Oranges – Clicks vs. Visits: There is an important distinction between clicks recorded by the ad server and the visits recorded by Google Analytics. The clicks column in a campaign report refers to how many time the advertisement was clicked by visitors while visits in a Google report indicates the number of unique sessions initiated by visitors. A visitor may click an ad multiple times. When one person clicks on one advertisement multiple times in the same session, the ad server will record multiple clicks while Google Analytics recognizes the separate pageviews as one visit. This is a common behavior among visitors engaging in comparison shopping.
Partial Page Load: A visitor may click on an advertisement, but prevent the page from fully loading by navigating to another page or by pressing their browser’s Stop button. In this case, Google Analytics’ tracking code is unable to execute and send tracking data to the Google servers. However, the ad servers will still register a click.
3rd party images: Some browsers give users the option to disable images that are requested from domains other than the current page. Disabling such images will prevent data from being sent to Google Analytics.
Filters/settings: Many web analytics solutions provide data filters. Differences in the way that filters are applied, or creating different filtering altogether, can drastically affect the data in your reports.