An advertising network is basically a way to match publishers (in this case, school districts) to advertisers. It allows a group of publishers to attract larger advertisers with their combined reach, numerically and geographically. It also allows those publishers access to advanced reporting and delivery methods that today’s advertisers require.
EDGEclick will be acting as the advertising network, meaning we will handle all technical and operational aspects of running the network: installation, administration, and maintenance of the advertising server, solicitation of advertisers, contracting, invoicing, collections, reporting, and customer service.
As publishers, your responsibility will be to simply continue doing what you do to manage your web presence. There are no operational changes necessary, just continue to publish content as you have been doing for years. The only action you will need to take once the advertisements are serving is to take the monthly commission check to the bank!
No content that would not be appropriate for school-aged children will be permitted on the network nor many prohibited materials listed below. In addition to ad design, the network will have technical guidelines for advertisers to obey. This would include both the advertisements themselves as well as the sites being linked to through the advertisements.
The following guidelines identify creative content that will not be permitted to run on the network at all. This would include both the advertisements themselves as well as the sites being linked to through the advertisements.
Illegal Content: Content that promotes, explicitly or implicitly, any type of illegal activity
Violence: Content that depicts or promotes violence toward a human being, domesticated animal, or livestock. Any gore or blood from a human or animal would be prohibited.
Casino: Any content that advertises or references casinos, casino products or any other form of gambling, including online gambling.
Adult: Any content that contains nudity or adult content
Provocative: Bathing suits that reveal inappropriate body parts and lingerie. Images of people in positions or activities that is excessively suggestive or sexual. Text or creative themes that reference sexual behavior.
Profanity: Any content containing profane language or imagery
Alcohol/Tobacco: Any creative that mentions or pictures alcohol and tobacco even those that do not explicitly promote the consumption, use or purchase of alcohol or tobacco products.
Dating Services: Online dating services or personal listing content.
Political/Controversial: Political candidates, organizations or initiatives. Controversial issues such as abortion rights, religion, alternative lifestyles and other “hot button” issues.
Technical Ad Guidelines
The following types of content will be prohibited on the network:
Audio: Audio that plays automatically or is user-initiated. Instream videos will not be flagged for audio content.
Software Downloads: Advertisers running campaigns advertising a software download.
Landing Pages: A landing page may not spawn pop-up/popunder windows to the user whether served directly or indirectly by the advertiser. All landing pages must click-through and open in a new window.
Extreme Animation: Any creative that shakes, flashes, blinks or has any dizzying animation that takes over 1/10 of the ad unit’s surface area.
Expandable Creative: Any creative that expands or changes shape outside of its default ad size. Take Over (DHTML): Ads that “float” on the page.
In-banner Video: Video that plays automatically or is userinitiated within a regular banner ad.
Multiple Advertisers: An ad tag or campaign that rotates or contains more than one advertiser.
Interactive Content: Any creative that requires the user to click multiple times or perform more than a single click action to open the landing page. This is typically in the form of “mouse-over” actions that allow the user to interact with the creative without clicking on the content. This also includes creatives that have mini games, mini browsers or forms.
• Creative cannot spawn a new window at any time without user interaction.
• Creative cannot spawn an exit window when the current window is closed.
• Creative may not install or attempt to download any software. The landing page may not install or attempt to download any software without the user’s consent, knowledge, and/or interaction.
• The use of ‘Focus’ commands that bring a pop-under ad to the current focus is not allowed.