Feb 26

Marketing unhealthy foods a no-no


Even the scoreboards in high school gyms eventually will have to promote good health per a recent news release from Washington DC.

According to Foxnews.com, new rules will be proposed this week by the White House and the Agriculture Department that would limit marketing of unhealthy foods in schools. They would phase out the advertising of sugary drinks and junk foods around campuses during the school day and ensure that other promotions in schools were in line with health standards that already apply to school foods.

According to the article, the proposed rules are part of first lady Michelle Obama’s Let’s Move initiative to combat child obesity, which is celebrating its fourth anniversary this week. Mrs. Obama and Agriculture Secretary Tom Vilsack will announce the new rules at a White House event.

A significant way of marketing, especially to tech-savvy young adolescents and teenagers, is through the internet and other online medias.  Would advertising for a new energy drink, fast-food menu item, or other food/drink choice on a district website make sense? Sure. Would it rival the scoreboards, bus, and locker advertising we have seen make waves in the news? Sure.

Would our EDGEclick advertising network condone such advertising and advertisements on our network of school district websites? Absolutely not.

“The idea here is simple — our classrooms should be healthy places where kids aren’t bombarded with ads for junk food,” the first lady said in a statement released before the announcement. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn’t be undone by unhealthy messages at school.”

We agree. An extension of the classroom and other in-school marketing may be the district website.  Although trafficked by persons other than students, the district website should not be bombarded with ads for junk food.

Our powerful network and its arrangement allows for filtering of advertisements deemed inappropriate in any fashion and unhealthy, unfit ads can be subject to rejection.

Although the team at EDGEclick has stated before that it only seeks advertising that makes sense for the district and advertiser, it has also made the notion it would not court or solicit a business or advertising market that it feels would be filtered by many schools — unfit, unhealthy food being a prime example.

source: http://www.foxnews.com/politics/2014/02/25/new-proposed-rules-would-limit-marketing-unhealthy-foods-in-schools/?intcmp=latestnews