Aug 10

Our growing network of school districts serving digital display ads


Wexford, Pa. – EDGEclick Advertising, a division of Ellwood City-based marketing firm Thought Process Enterprises (TPE) is pleased to announce the addition of the prestigious North Allegheny School District to its digital network of school districts serving digital display ads.

EDGEclick operates a network of over 35 school districts in the Pittsburgh DMA that generate revenue from advertisements from organizations such as Geico, the US Army National Guard and Westminster College. In May 2016 alone, TPE distributed over $10,000 in revenue to member schools.

With school districts looking for additional ways to increase revenue, website advertising provides a low-maintenance supplemental income. “It’s an out-of-the-box way to do to generate revenue. And it is money most schools didn’t have in prior years,” said Eric Venezie, President of Thought Process Enterprises.

EDGEclick also offers a unique opportunity for advertisers to reach their local community and support their local school district at the same time, while also offering larger, regional advertisers such as colleges and universities the ability to reach a larger audience by spreading their message over multiple schools. “It’s a win-win situation,” added Venezie.

The logic behind the unique revenue opportunity is that many visitors to school district websites are parents looking for schedules, sports, menus, and teacher portals, comprising an attractive demographic.

“Parents of school-aged children are some of the most attractive consumers,” said Robert Phillips, Network Operations Manager. “These people are purchasing big ticket items such as cars and homes and paying for services such as lawn care, home improvement and car repairs.”

North Allegheny School District, with a k-12 student population of 8,167, joins several other large Pittsburgh-area districts in the EDGEclick Network, including North Hills, Bethel Park, Gateway, Penn Hills, Baldwin Whitehall, and others.

EDGEclick only permits tasteful banner ads of relevance to parents of school-aged children. To maintain the integrity of district websites, content that promotes violence, drugs and alcohol, gambling and politics is prohibited.