“Our partnership with EDGEclick allowed us to create an incredibly successful website advertising plan that welcomes in local businesses and business leaders. With the experience and expertise of the EDGEclick staff, offering this service is a no brainer as it doesn’t require school staff to cold call businesses or pound the pavement. We couldn’t be more pleased with the product EDGEclick provides or the revenue stream it has created.”
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What is EDGEclick?
EDGEclick is a locally owned and operated company that is proud to have been providing website advertising revenue to public school districts since 2012. Our program is completely cost-free. We handle everything about the advertising on your district website, including sales, customer service, invoicing, and ad delivery. We operate on a revenue sharing model. The only work that our districts need to do is to review the advertising content and cash the revenue checks!
Participating Districts
Allegheny/Westmoreland Counties
Beaver County
Butler/Armstrong/Mercer Counties
Lawrence County
Eastern Pennsylvania
Frequently Asked Questions
Do I get to see the ads before they go live?
Absolutely! All districts receive the right of first refusal for any advertising, and all advertising is sent to district staff for approval before running. District representatives may also have previously approved ads pulled at any time, for any reason.
How much money will my district make?
Income is ultimately based off of the traffic to your website. Clear web traffic is hard to collect until we have clear analytics or a sample available. The earlier we serve advertisements on your website, the quicker we can get concrete impressions from our server software.
What about privacy and accessibility concerns?
EDGEclick ads are delivered as standard linked images. Our tags contain no JavaScript, no Google advertising code, no behavioral targeting, no remarketing pixels, and no third-party cookies. We record only the limited technical information necessary to deliver the image and measure impressions and clicks. The image is alt-tagged within our ad tag itself to ensure that the image is identified to a screen reader as an advertisement.
Will I see any changes in my site's performance?
No. EDGEclick places strict limitations on size of graphic ads to serve through code that appears within your district webpages. The size restriction is equivalent to a fraction of a second load time on broadband internet service.
Can you work with my hosting provider?
EDGEclick can and has worked with all major K-12 website hosting platforms. Our code and advertisement sizes are industry standard and accessible.
Can we "opt-out" of the network once we have signed up?
EDGEclick requests an initial commitment that runs through the end of the calendar year following contract signature. After the initial contract term, no further commitment is required and continued participation in the network would be on a voluntary basis (We require 90 days written notice to allow us to wind down any active campaigns).
Seems easy, can I do it myself?
In theory, yes. It would require quite a capital expenditure for a district to take on this task itself. It would require sales reps to solicit the ads, programming time and cost to install and manage an advertising server, graphic designers to design the advertisements, and administrative time cutting invoices and collecting on overdue balances. EDGEclick is able to streamline these processes by serving multiple districts utilizing the same processes.
How do your sales representatives approach soliciting advertisers in our local community? Will this conflict with our booster organizations and other fundraising activities by student groups?
Our sales representatives are specifically trained to sell this product as an advertising expense, not as a donation. The pricing for the product, in and of itself, is designed and geared toward inclusion in a business’ advertising budget. Our reps are specifically instructed to be very clear in differentiating this advertising expenditure from a donation.
Testimonials
Linda Andreassi
Communications Director, Seneca Valley School District
Heather Pelat
Director of Communications and Development, North Hills School District
“Working with EDGEclick Advertising is an absolute breeze! Our representative simply sends us banner advertisements they’ve sold for our website for approval and that’s it! It’s a simple revenue stream with minimal time commitment. I would undoubtedly recommend EDGEclick to any school entity. They are a wonderful company to work with!”